Home – Strategic Integration – Integrated Marketing Redefined

BEYOND THE BAG

INTRODUCING OMNI-BAG

The Omni-Bag platform was created in 2013 and designed to harness the potential of underutilized shopping bags by adding; advertising, promotion, media, content, digital engagement and sampling to bag distribution at retail.

Our approach delivers on the goals of reducing or eliminating single-use plastic bags while also:

Our Omni-Bag platform motivates and provides incentives for customers to reuse.
It engages customers and rewards customer participation.
Establishes a path towards active and ongoing digital activation as customers engage with the platform and digital programs.
Opens up new revenue opportunities and enhancing customer excitement and value.

A Better way to do more! Now!
A transformative Opportunity to deliver, serve, facilitate and motivate change and growth.

successful case studIES

Coca-Cola 2016 Rio Olympic Games

Coca-Cola account-specific development & implementation
Gift with Purchase program – Coca-Cola brands including flavors
Northgate Markets (ROI) 810%

Coca-Cola® (ROI) 1,417%

FIFA World Cup Partnership
Northgate Markets & FOX 11

3.81% Positive sales increase – reversing negative trend in same store sales
Positive revenue impact applied on a per Omni-Bag basis is $2.66 per Omni-Bag
Retail ROI of $57x each $1.00 spent on the program

The Omni-Bag has delivered as designed for consumers, retailers, brand, media, and 3rd party partners.

INCREASING VALUE/DECREASING COST

Core Business Drivers

New and Incremental sales and growth opportunities through third-party participation
Shopper excitement and increased customer value
Extended engagement and shopper relationship to the home, digital and social media forms within and beyond the retail environment
Lowering costs

Beyond the Bag Alignment

Innovation and redesign of the purpose of shopping bags – designed to deliver value
Educate customers on reuse and recycling
Motivate reuse, lowering future single-use bags
Establishing a culture of reuse through excitement & rewards

Customer offers go further than the printed Omni-Bag to digital forms… extending the customer relationship from the retail environment to new forms of activation and engagement

UNLIMITED THEMATIC PROMOTIONS

Specialized and topical program content is widely adaptable and can be customized

SCALABLE

Programs are scalable from a single store location to selected groups of stores, including, DMA Markets, regional, national, and global implementation.

our team

John Lyons

Susan Goldsmith

Taylor Smith

Dexter Carver

Mauricio Bailón

Our team is experienced and actively connected in a diverse set of business sectors we serve:

30 years’ experience creating innovation and disruptive change
Serving media, entertainment, retail, sports, tech, and health
Proprietary platforms to expand opportunities and possibilities
We advise C-Level management of fortune 500 companies on innovation, and growth

Area of Focus:

Integrated marketing and complex partnerships to achieve mutual growth and scale
Using new and underutilized platforms to create reach in engagement. Our successes have transformed industry sectors and relationships