INTEGRATED MARKETING

Integrated Marketing has been defined since the early 1980s as…

‘an approach to achieving the objectives of a marketing campaign through a well-coordinated use of different promotional methods that is intended to reinforce each other.’

A 360 degree approach involves all communication channels, both offline, and now in the digital age, online as well.

We have extensive experience building cross-promotional partnerships through innovative marketing strategies. By creating synergistic partnerships between corporate, entertainment and retail brands, we are able to maximize effectiveness and reach, while minimizing costs. And, by implementing the latest digital technologies, we’re able to deliver results that add value well beyond any traditional marketing campaign.

COCA-COLA/USOC/NORTHGATE EXAMPLE

Disclaimer: Product names, logos, brands, and other trademarks featured or referred to within Strategic Integration marketing materials are the property of their respective trademark holders and are being used for demonstration purposes only, and as such, may or may not be a partners/sponsors.

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